350,000 to leave Sky for Freeview HD?
Posted on 10. Feb, 2010 by admin in Freeview HD News
A Freeview-commissioned YouGov survey has found out that 17% of Sky+ HD are ‘likely’ to switch their main TV to Freeview HD. That 17% could equate to around 350,000 sky subscribers.
Other results also include that 18% of the remaining UK analogue TV’s would also look to switch to a HD box. Where as only 12% would consider switching from Virgin Media’s digital cable service.
One of the benefits to sky HD package is having 30 HD channels, but many of them require a build of other packages e.g. sports or movies to get the HD versions.
Ilse Howling, the Freeview managing director, commented.
“If people want sport or big budget premium movies then clearly Sky has a very strong offer. If people want a public service version of HD – BBC, ITV, Channel 4 – then Freeview has a very strong offer. Consumers will have to make up their minds what’s important to them.”
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